Emirates Holding Group, Dubai, in partnership with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle subsidiary of Rose Merc Ltd. India, is set to unveil Eternal Runway—the inaugural edition of a landmark fashion presentation under the Emirates Luxury Show umbrella. This grand showcase is scheduled for 4th July 2025 at Marriott Al Jaddaf, Dubai.
Emirates Luxury Show, the flagship initiative by the Events Division of Emirates Holding Group, is a key luxury lifestyle platform rooted in the UAE. Eternal Runway marks the debut of an exclusive intellectual property under this brand, further positioning Dubai as a rising capital of global fashion.
Bridging Cultures Through Fashion
Designed by MOVe, Eternal Runway aims to connect the vibrant creative ecosystems of India and the Middle East. The event will spotlight a dynamic blend of internationally recognized designers and emerging Indian fashion talent. The curated experience will unfold before luxury buyers, key media, influencers, and elite fashion professionals from the GCC region and beyond.
Key Collaborations and Directional Leadership
The show brings together leading players and creative pioneers:
Emirates Holding Group will produce and host the event under the Emirates Luxury Show series.
Veteran show director Shakir Shaikh will take charge of the show’s creative production.
Several top-tier designers are currently in advanced discussions to participate. Among those confirmed: celebrity designer Ken Ferns will debut a fresh collection inspired by Middle Eastern aesthetics. Shavan Kumar, another celebrated name in Indian fashion, is also confirmed. Sam, founder of the brand Mirror of Magazine, will present his bold new denim collection for the first time in Dubai.
Celebrity showstoppers expected to walk the ramp include Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. More international fashion personalities and designers are in ongoing talks, promising an unforgettable spectacle.
A Global Fashion Movement
Following its Dubai debut, Eternal Runway is set to tour leading fashion cities across the Middle East and Europe:
Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)
Investing in Fashion’s Next Generation
As part of its long-term vision, Emirates Holding and MOVe will also launch a professional Model Training & Grooming Academy in Dubai. The academy aims to nurture new talent and raise the bar for excellence within the region’s fashion ecosystem.
Leadership Speaks
Hanif Shaikh, Founder & Chairman, Emirates Holding Group, commented:
“The Emirates Luxury Show isn’t just about fashion—it’s a convergence of creativity, culture, and commerce. Eternal Runway marks a new chapter in our mission to elevate both regional and international design talents.”
Sudhir Padiyar, Founder of MOVe (Moda Orama Ventures Pvt. Ltd.), said:
“Bringing this concept to life in Dubai is the realization of a dream. With unwavering support from Rose Merc Ltd. and Emirates Holding Group, we are creating a transformative space for Indian designers to thrive internationally. The excitement around our debut edition has been phenomenal.”
Vaishali Parkar Kumar, Executive Director, Rose Merc Ltd., added:
“This project reflects our commitment to shaping refined, future-forward fashion IPs in the GCC. Through our collaboration with Emirates Holding and MOVe, we’re setting a benchmark for cultural and creative excellence.”
About Emirates Holding Group
A leading UAE-based enterprise under the Rose Merc Ltd Group, Emirates Holding Group operates across luxury, fashion, and real estate. Through pioneering platforms like the Emirates Luxury Show, the company fuses global creativity with regional identity.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
MOVe, the fashion-focused subsidiary of Rose Merc Ltd., specializes in curating international fashion programs, promoting creative talent, and building scalable IPs across global markets.
Introducing: Emirates Real Estate Awards 2025 – Celebrating Cross-Border Innovation
Coinciding with the fashion showcase, the Emirates Real Estate Awards 2025 will also be held on 4th July 2025 at Marriott Al Jaddaf. The awards will recognize leadership and innovation across real estate from India to the UAE. Organized by Emirates Holding and Rose Merc Ltd., the event is supported by Global Shadow, Property Coverage, and Khaleej Times, spotlighting the sector’s most forward-thinking developers and visionaries.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
To mark the occasion, a celebrity fashion segment will blend haute couture with luxury real estate honors.
Awards to Watch For:
- Developer of the Year
- Best Residential/Commercial Property
- Green Architecture Award
- Visionary Leader in Real Estate
- Women Pioneers in Property
…and additional honors.
Join the Celebration: Nominate | Partner | Shine Bright
Successful Pre-Launch at Media City – 25th May 2025
The official press event and model auditions for both Eternal Runway and the Real Estate Awards took place at The Agenda, Media City. Curated by Sherif Thomas and the vibrant Fashion Factor team with Elena Postachi, the event saw a strong turnout from media professionals, designers, and emerging talents.
H.H. Sheikha Aisha bint Saud Al Qasimi graced the occasion and praised the initiative’s bold vision. She is also expected to attend the main event on 4th July 2025 as an honored chief guest for both the fashion and real estate showcases at Marriott Al Jaddaf, Dubai.